Rocky Web Studio

23°22′S · 150°30′E · On the Tropic of Capricorn

Engineered websites and AI products, built in regional Queensland.

Veteran-owned full-stack studio. We ship what we design.

Start a project See our flagship: AgriAutomate

Our products

Built here. Shipped worldwide.

AgriAutomate — AI-designed regenerative farm plan

AgriAutomate

AI-designed regenerative farms, from satellite to soil. Reads terrain, hydrology and climate from any Australian parcel and generates keyline, swale, zone and species plans.

AgTechAI EngineeringGISMRVRegenerative Ag
Visit site Read case study

Services

Full-stack engineering, plain English.

Everything you need to ship a real product — built by the same hands that designed it.

  • Web Development

    Next.js / TypeScript. Production-grade React, SSR, edge runtime.

    Used on AgriAutomate

  • MVP & SaaS Builds

    From zero to a real product users can pay for. Six weeks, not six months.

    Used on AgriAutomate

  • AI Engineering

    LLM apps, agents, retrieval. Built around evals, not vibes.

    Used on AgriAutomate

  • Email Infrastructure

    Resend, deliverability, DKIM/SPF/DMARC, transactional pipelines.

    Used on AgriAutomate

  • API Integration

    Stripe, Maps, GIS, government datasets — connected and resilient.

    Used on AgriAutomate

  • SEO & Performance

    Core Web Vitals, JSON-LD, server rendering. Built fast, found fast.

  • Accessibility

    WCAG 2.2 AA from day one. Semantic, keyboard, screen-reader.

The stackNext.js·TanStack Start·TypeScript·Supabase·Vercel·Lovable·Resend·Google Maps·shadcn/ui

Process

Disciplined delivery. Regional roots, global stack.

  1. 01

    Discover

    Constraints, users, success metric. One page, no fluff.

  2. 02

    Design

    Wireframe to high-fi in the browser. Real type, real data.

  3. 03

    Build

    Production from day one. Trunk-based, typed, tested.

  4. 04

    Launch

    DNS, email, analytics, monitoring. We ship the boring parts too.

  5. 05

    Iterate

    Weekly cadence. Measure, learn, ship again.

Built in Rockhampton

From the bend of the Toonooba.

Toonooba / Fitzroy River

Rocky Web Studio operates on Darumbal Country in Central Queensland — forty kilometres upstream from where the Fitzroy meets the Coral Sea, a few degrees south of the Tropic of Capricorn. Beef country, river country, ridge country.

Being regional shapes how we build. Bandwidth gets thinner the further you drive from the coast, so our sites ship lean. Clients are graziers, operators, councils — people who measure work by what it does on Monday morning, not what it looks like in a deck.

Latitude
23°22′ S
Longitude
150°30′ E
Elevation
10 m AHD

About

Veteran-owned. Built in Rockhampton.

Founded 2025 by Martin Carroll. AVOB member (Australian Veteran Owned Business). We bring military discipline to web delivery — clear briefs, hard deadlines, no theatre. Based in Central Queensland, working with clients across Australia and beyond.

More about the studioStart a project